Aquaswiss is a brand synonymous with innovation. By creating daring different timepieces that are immediately identifiable, the brand has carved a niche for itself in the competitive timepiece arena. Unveiled to the world in 1999, Aquaswiss regularly pushes the envelop in design and creativity-and hold the patent to prove it.

The brainchild of third-generation jeweler Ian Afshar, Aquaswiss is the result of several years of design, development and inspiration. Afshar grew up in the watch world, with a family retail jeweler business that is nearly a century old. As a child, he worked in the family stores, familiarizing himself with product and people, and by the time he was 20, he was sourcing jewelry and watches from around the world. He became immersed in the fascinating world of watches and one-by-one began assisting others with design ideas. In the late 1990’s, Afshar decided to strike out on his own – with designs that would be unique to the industry.

Vowing to create something dramatically different, Afshar focused on changing the size and shape of the watchcase and crystal. His ultimate goal was to create a truly three-dimensional watch-a goal he achieved with breathtaking brilliance. The first collection of the brand were definitively impressive and have since become icons of Aquaswiss. These include: the Chronodome, defined by its curved, rectangular shape and bold domed crystal on the chronograph; the Ice, a chronograph with geometric-faceted pyramid-shape crystal; the Diablo, a six-time-zone watch with the world-map dial. These watches, along with new collections the brand is unveiling, have made their mark in watchmaking history.

Today, Aquaswiss has and important presence in the US market, as well as in Asia, Canada, Europe, and the Middle East. Forming true partnership with its distributors.